1.8 “Video Advertising” means advertising on Youtube.com, Vimeo.com or any other similar video site, public or private. 1.12 “budget” is the advertising budget referred to in clause 5. 5.1 Within the framework of this advertising agreement and in addition to the costs described in clause 4, the company undertakes to pay [BUDGET] to the advertiser to cover the direct costs of the advertising campaign. In recent years, when TV shows were limited to a handful of channels, small businesses struggled to get their messages across to a wider audience. Today, with hundreds of channels and thousands of hours of program every day, small businesses have more outlets for their TV advertising. As with any advertising contract, both the advertiser and the outlet must fulfill their duties between themselves to obtain a fruitful relationship. 7.5 The advertiser undertakes to cease or cease all advertising on the explicit written instruction of the company. . . .